You mean price matters?

I heard one of my favorite new songs on a co-worker’s television today, Richard Ashcroft & the United Nations of Sound’s Get Ready. You may remember that I blogged about it earlier, and the troubles I went through to get the CD. I ran to watch the ad, which is posted below. It uses the background of the song in a great way.

However, the ad has an excellent purpose in the debate about the fallacy of buying local. Price, I pointed out, is a major factor in economic decisions.

The ad’s tagline:

After four years of blood, sweat and tears, top Volkswagen designers and product engineers assembled from around the world are ready to soak in the glory of their creation — or so they think. The all-new 2011 Jetta. Great. For the price of good.

The ad documents what care the car’s creators went through to bring it to market, and they weep that they can mass produce the car now at an affordable price, which is one of the two things Volkwasgen wants to showcase in the advertisement — Production value, and affordability. With a catchy tune, no less!

The bottom line is that Volkswagen must compete on price with comparable alternatives.

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