The Bullshit Manufactured Wendy’s Controversy

Today on Twitter, on what is supposed to be “support Chick-Fil-A day” I’ve seen a lot of conservative friends posting to Wendy’s Twitter account.

And now poor Wendy’s is getting dragged into this. They’ve been frantically tweeting to avoid bad PR on this, and they’ve hit their Twitter limit.

Here’s what happened:

LA Times and Business Insider (a liberal/hysterical site) reports that a Wendy’s franchisee posted “We stand with Chick-Fil-A” on their boards. The photo:

Note: owning a Wendy’s franchise is different than a Chick-Fil-A franchise. Chick-Fil-A franchisees only own about 15% of their franchise, and Chick-Fil-A owns the rest. Wendy’s franchisees agree to terms of a franchise agreement, considering they are trading under Wendy’s brand — not their own. Wendy’s can terminate that agreement. But yes, they own the stores, but not the brand. Big distinction.

Conservative twitterers start mentioning Wendy’s, thinking it (not the individual franchisee) stands with Chick-Fil-A. Of course, any rational individual would think “unless all the Wendy’s are doing this, it’s probably just some franchisee.”

No brand would want to actively poke the hornet’s nest that is stupid, close-minded liberals boycotting the company du jour. In this case, Chick-Fil-A. (This blog has already examined why buycotts are stupid, regardless of whether they’re conservative or liberal.)

Cue Wendy’s social media team kicking into action:

Conservatives, I’m sad to report, are turning into the same people they purport to despise for being absolutely silly over a delicious chicken sandwich. And Wendy’s makes a fine sandwich.


  • They’re getting mad Wendy’s (presumably) told their franchisee to take those signs down. Some even accuse Wendy’s of not being pro free speech, one tweeting: “You should have given him the free speech to leave it up!”

This is bullshit because when you’re trading on somebody else’s trade name, you don’t have truly free speech and likely acknowledged that when you signed the franchise agreement. It’s not the same as Chick-Fil-A having free speech. Chick-Fil-A owns the company and the trade name. Franchisees do not. (And I agree with the franchisee’s perspective, don’t get me wrong.) Wendy’s has a brand to protect, and franchisees do not have a right to act in ways potentially damaging to it, which is what they acknowledge when they agree to be franchisees.

  • They’re suggesting Wendy’s is telling consumers that Chick-Fil-A doesn’t serve all.

This, also, is bullshit, and a gross distortion. Most of these people know better, or should, and that’s what makes dragging Wendy’s into this worse. One such person tweeted “So apparently @wendys is just spamming people to imply that @chickfila doesn’t serve all customers equally.” Bullshit.

Yet, conservative twitterers pressed harder on Wendy’s, forcing them to clarify, and clarify. Despite it being obvious from the getgo that they were saying that they’re honored to serve all customers. That’s it. Wendy’s shouldn’t have to say they assume Chick-Fil-A does too or be accused of thinking they don’t by not saying it. This isn’t how conservatives should act.

Nowhere was it implied — even subtly — that Wendy’s was taking a dig at Chick-Fil-A.

  • They accuse Wendy’s of spamming people, only because they’re sharing the same boilerplate response. And they’re accusing Wendy’s of bad PR.

Bullshit on both accounts. How many futile tweets have these people sent to people, nary a response? Hundreds I am sure. Wendy’s is being responsive, and this is good PR.

It’s painfully obvious to me that many of the people who say (rightly) that liberals are being petty, persnickety, and stupid by boycotting Chick-Fil-A are, how do I put this, becoming just like them.

I’m not even going to look, but I can pretty much guarantee some conservative out there now wants to boycott Wendy’s now. And in my opinion, they’re no different from the silly liberals boycotting Chick-Fil-A.

Can’t we all just enjoy some delicious chicken and frostees in peace like normal people? As for me, looks like I’m going to have some Wendy’s in my future. 

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2 Thoughts on “The Bullshit Manufactured Wendy’s Controversy

  1. Michael on August 1, 2012 at 5:02 pm said:

    As a conservative, and also a hungry omnivore, I’m gonna go eat at Wendy’s for lunch. Kthx.

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