Progressive AM Station in Columbus Goes Under

According to its webpage, WVKO 1580 AM in Columbus is going under.

The anonymous author writes on its very barren wordpress themed website:

Unfortunately, it was not a two-way street, and lack of advertising support from the Obama campaign all the way down to local races ensured that we will be unable to continue into the new year. I put my time, money, heart and soul into doing what I believed to be important for the country, but those who benefited most from our efforts chose to spend their campaign dollars elsewhere. Fool me once, shame on you, fool me twice….Well, we can’t get fooled again. Also, a number of advertisers who supported the station in the past chose to turn their backs on us this time. I can’t say why, since they would not return our calls. I want to thank our advertisers, supporters and you the listeners for everything, and i hope that Progressive Talk can somehow return to Columbus in the future.

Ouch.

The new format? Gospel.

The 634 likes the webpage has were probably an indicator. Columbus conservative AM station WTVN has nearly 6,000 likes. Quasi-competitor NPR station WOSU has 4,500 likes.

I don’t know their opinion for sure, but maybe the operator might re-think supporting taxpayer subsidized media that competes with them before getting into business in the future.

Advertising seemed to be a bit of a problem for WVKO, since its webpage had none whatsoever.

A screenshot of the webpage:

WVKOscreen

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