I buy local, Except for my car

As I was in bumper to bumper traffic this morning, I got stuck behind a fellow Alexandrian with a “Buy Local” sticker on his car.

How ironic, a buy local sticker on an imported Land Rover LR2! Now, Land Rover was a British company, recently owned by Ford (until 2008), but they sold it to Tata Motor Company along with Jaguar. Tata is an Indian company.

Now, it may have been that he bought this car when Land Rover was owned by Ford. However, Land Rover has 0 U.S. production facilities, and has never had a plant in the U.S. — ever. In fact, Land Rover recently closed one of its UK plans and is consolidating its operations in China to cut costs. I wonder how the owner feels about that decision? The thing is, shifting production from one place to another isn’t a bad thing. My native Ohio lost a lot of jobs to the southern U.S. because they couldn’t compete and had less competitive business climates. It happens. Similarly, nothing is wrong with buying an import.

Like I highlighted in an earlier post, nobody should buy something from a company because of its size (big or small) or where it is located (local, not-local, multi-national.) Purchases are made because both the seller and buyer willingly agree to transact because they acknowledge it’s in their mutual benefit. And that’s the case of the “Buy Local” sticker guy, buying an imported vehicle — at the “expense” of local (US) producers like Jeep. (Jeep is now owned in partnership with Fiat, but I digress.) He just found that this transaction better met his needs than local producers of cars could offer. And there’s nothing wrong with doing that, but it is a bit hypocritical and ironic to put a “Buy Local” sticker on a foreign made car, the producer of which has never built a single car in the United States.

How is that for practicing what you preach?

Thanks to CafeHayek for the link
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12 Thoughts on “I buy local, Except for my car

  1. Pingback: Local Humor

  2. Priceless. πŸ˜‰

  3. Wild Biker on October 13, 2010 at 1:10 pm said:

    How do you know the guy isn’t Indian? πŸ˜† I’m guessing the driver gave as much thought to the irony of the sticker as he or she did about lunch.

  4. For those who don’t catch @Wild Biker’s drift, now that Tata Motors of India owns Land Rover, that’s what he means by Indian and buying local.

    Thanks for the comments everyone. Feel free to sign up at my new discussion board — bomble.net

  5. Right on point! Great post.

  6. Maybe the driver is in on the joke and is being ironic… Eh, probably not.

  7. Jerry Beierle on October 15, 2010 at 7:55 am said:

    Maybe, the driver is unaware there is a sticker on his bumper and the sticker was placed there by someone who knows the ownership history of Land Rover? It was placed there as an admonition and as a warning to potential purchasers of Land Rovers. Sort of like writing, “wash me” on a dirty car,with no irony at all.

  8. BarSinister on October 15, 2010 at 11:26 am said:

    Several years ago, I enjoyed sporting a bumper sticker that read “Buy American” on my Honda.

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