I must confess that these stickers (pictured above) in my mail room are beginning to annoy me. For full disclosure, I actually kind of like junk mail — if only for the entertaining advertisements. This is odd, because I am not a lonely senior in dire need of contact from the outside world.
Why, then, do these stickers bother me? They’re ineffective or encourage undesirable and probably illegal behavior. That’s why.
In a condominium like mine, only two people have access to these mailboxes — tenants and the postman. Unlike houses in suburbia or crowded mailboxes in older cities, people can’t walk up and stuff your box with tripe. To get into your mailbox, at least at Midtown Alexandria, you need to mail something there, buy a condo, or get a job at the USPS.
These stickers should read “Please hasten the demise of the U.S. Postal Service” or “I’d prefer to pay more for stamps.”
Here’s why these stickers are pointless:
- According to the Consumer Postal Council: “Businesses and institutions that mail in bulk, which account for 85 percent of USPS revenue, receive discounts from the First Class rate.” Junk mail makes up a decent amount of bulk rate mail. Eliminating or reducing that makes the operations of the U.S. Postal Service more expensive, and you can guess what that will do to stamp prices and delivery schedules.
- Clearly, the USPS understands the value of this advertising, as they use it is a marketing tool. What rational person is going to believe that postal carriers are going to act in irrational ways that could potentially harm their employment?
- I haven’t double checked the law, but I am fairly sure that postal carriers aren’t given the discretionary authority to determine what mail to deliver or not. I am also pretty sure it is illegal for them to interfere with mail delivery.
- Encouraging mail carriers to do anything other than deliver addressed mail sets a bad precedent. Because what is junk mail? Are you giving the carrier license to destroy any mail that looks like junk? What if he or she mistakes your much needed replacement credit card or other important document as junk mail? While I’m not a lawyer, it seems like if you sued for damages, they’d have a pretty solid defense. After all, you asked for that screening without stipulating concrete procedures or boundaries. Better to keep the law that all addressed mail gets delivered.
- Unlike telemarketers, there is no “opt-out” or “do not mail list.” It would be infeasible and costly to administer if we forced USPS to do that. I don’t know if you’ve seen the news, they’re not flush with cash right now.
- Last, but not least, the private sector already offers a fairly comprehensive opt-out feature. After all, it’s not in the best interest of bulk mailers and advertisers to waste their money.
The Direct Marketing Association’s (DMA) Mail Preference Service lets you opt out of receiving unsolicited commercial mail from many national companies for five years. When you register with this service (for a $1 fee), your name will be put on a “delete” file and made available to direct-mail marketers. However, your registration will not stop mailings from organizations that do not use the DMA’s Mail Preference Service. To register with DMA’s Mail Preference Service, go to www.dmachoice.org.
The FTC publishes a free brochure on Shopping by Phone or Mail. For a list of publications, visit www.bulkorder.ftc.gov; write to Consumer Response Center, Federal Trade Commission, Washington, DC 20580; or call toll-free, 1-877-FTC-HELP (382-4357), TDD (202) 326-2502.
I wanted to print this out and mail it to each of the people in my building who have made my trip to the mailbox both uglier and more aggravating, but I think I’ll just leave it online instead.